RICIRAP®: THE EDUCATIONAL PROJECT TO RECYCLE STEEL PACKAGING
RiciRap® is an educational project developed for RICREA, the National Consortium for the Recycling and Recovery of Steel Packaging. Designed for middle school students, this music contest channels teenagers’ passion for rap into environmental awareness. The initiative features a dedicated app where students can write and perform their own tracks over original instrumentals, then submit them directly to the platform. Both the consortium and the registering teachers can track the project’s progress via a custom-built back-end system, which RICREA also uses to download, review, and vote on the best tracks. The agency developed the original format and the complete educational kit, the App available for IOs and Android Smartphones, and all the promotional social campaigns. Additionally, the agency produced all video tutorials alongside the video clips for the winners, runners-up and third place crews, awarded with a one-day music workshop in a professional recording studio to re-track their songs.