Ente del Turismo del Sudafrica – iFundi

ADVERTISING PRODUCTION INTERACTIVE

I-FUNDI: THE E-LEARNING PLATFORM FOR TRAVEL AGENTS AND TOUR OPERATORS

 

Commissioned by the South African Tourism Board, the e-learning program to become a certified “South Africa Expert” designed for Italian travel agents and tour operators, is accessible via web and fully responsive across PC, tablet, and mobile devices, requiring a secure login upon registration. The training course consists of 13 modules and delivers in-depth knowledge about South Africa through over 70 video lessons. At the end of each video, users must complete a multiple-choice quiz. Successfully passing all quizzes is required to earn the official I-FUNDI certification, named after the local Zulu and Xhosa word “Fundi”, which means “expert”. The agency provided end-to-end project management: from initial concept, platform design, and development, to graphics, content creation, and scripting. This also included on-location video production in South Africa, followed by post-production and final online launch.